about Mr. Coffee®

1972 - Proud Parents
Mr. Coffee® team introduced by North American Systems, Inc. founder Vincent Marotta, Sr. and partner Samuel Glazer in Cleveland, Ohio.

1972 - New Invention
The Mr. Coffee® brand invents the first automatic drip coffeemakers that provides both convenience and affordability for household use.

1975 - Valedictorian in Just Three Years
Sales of Mr. Coffee® brand coffeemakers increase from 1,000 to 38,000 a day, making it the best-selling coffeemaker brand in the U.S.

1975 - First Born
In what will be the first of many new product categories, Mr. Coffee® brand introduces coffee filters to the market.

1977 - Tough Times
During a coffee shortage in the United States from 1977 to 1978, a coffee saver feature was added to Mr. Coffee® brewers that allowed consumers to brew the same amount of coffee with fewer grounds.

1980 - Legions of Americans Transformed into "Morning People"
Mr. Coffee® brand begins adding programmable timers to their coffeemakers to benefit consumers.

1986 - Career Coup
Mr. Coffee® brand develops Pause N' Serve feature that allows consumers to serve a cup before the entire pot is brewed.

1989 - Tea Time
The Mr. Coffee® brand introduces the Ice Tea Pot TM, the first automatic ice tea maker.

1992 - What'll he think of next?
Mr. Coffee® water filters were introduced in response to consumer concern over dangerous levels of lead in tap water. Resulting ad campaign stated, "Mr. Coffee -- What'll he think of next?"

1995 - It's Hot Tea Time
The Mr. Coffee® team introduces Mrs. Tea™ a hot tea maker, a favorite for tea connoisseurs.

2000 - Facelift
Print advertisements play up sleek new look of Mr. Coffee® coffeemakers while commercials feature a "mock-umentary" about the coffeemaker's recent facelift.

2002 - Mr. Coffee® Celebrates 30th Birthday
Three decades of achievements are celebrated with hip, contemporary print campaign featuring Carson Daly and Chris Klug.

2003 - Mr. Coffee® "Coffee Moments" Campaign
Brand repositioning campaign is launched with country music superstar Toby Keith as its newest spokesperson.

2004 - Mr. Coffee® brand helps coffee lovers relax, indulge and enjoy
With the introduction of the FT and IS series, the number one selling coffeemaker offers new perks for coffee lovers who cherish their individual coffee moments.

2004 - Mr. Coffee® brand launches its single-serve coffeemaker
Launch of single serve coffeemakers for those who enjoy one or two cups of coffee at a time using coffee pods

2005- The Mr. Coffee® Experience: On Tour
The Mr. Coffee® brand touches millions of consumers with a mobile-marketing campaign that highlights a wide variety of Mr. Coffee® products.

2006- Café Motion Launch

2007- Celebrating 35 Years
Launch of the Mr. Coffee® Classic Edition in celebration of the Mr. Coffee® Brand's 35th birthday. The MRX coffeemaker features classic design with revolutionary features.

2007- Mr. Coffee® Brand Launches Mr. Coffee® Branded Coffee
Indulging in America's passionate and ever-brewing love affair with coffee, the iconic brand launched Mr. Coffee® branded coffee, ensuring consumers enjoy personalized coffee experiences cup after cup.

2009- Mr. Coffee® Brand and Keurig Announce New Line of Single-Cup Coffeemakers
In June, the Mr. Coffee® brand and Keurig announced a new agreement to jointly develop Mr. Coffee® single-cup coffeemakers. They will feature Keurig's branded, patented single-cup brewing technology for more than 200 varieties of gourmet coffees, teas and hot cocoa packaged in Keurig's patented K-Cup® portion packs. The new coffeemakers will be sold alongside other Mr. Coffee® products in the U.S. and Canada.

2009- Mr. Coffee® Brand Unveils Café Frappe
Mr. Coffee® Café Frappe is just another example of the brand's commitment to innovation and leadership. The Mr. Coffee® Café Frappe is the first-ever at-home appliance model to brew and blend all-in-one, bringing coffeehouse-style beverages from brewer to cup in three minutes.